ILLUSTRATION | PRODUCT DESIGN
Der kleine Steuerladen is a surprisingly fresh tax consulting firm. Gerald and his employees are young and approachable and they prefer to work with creative industries and artistic businesses.
DELIVERABLES
Website Banner Illustration
Characteristics Questionnaire
Concept Sketches
Product Design
Colour Studies
PROJECT DESCRIPTION
GERALD'S PLAN
Their clients include many artists and it was precisely this young energy they wanted to convey to the outside world.
THE PROBLEM
Gerald commissioned me for a new website banner. The illustration should contain many hidden objects, show all people employed in the company and, if necessary, be expandable to add newcomers. They also wanted to use the design for employee gifts.
MY SOLUTION
At first Gerald wanted the image be based on a haunted mansion, but after I showed him different sketch concepts, he and his employees decided to go with a spin on "tax oasis". I felt the joke was fitting, because they aren't your run-of-the-mill accountants and the humour would help them attract their dream clients. I made sure to create a scenery that had many levels to incorporate a lot of people - now and in the future - in different scenarios. Their actions are based on their personalities, which I asked for via my questionnaire.
GERALD GAGSTÄDTER
The process was very well thought out and the project was successfully implemented, step by step, with the help of some progress stages.
BOLD DESIGN FOR BUSINESS OWNERS YOUNG-AT-HEART
A design is only effective when it’s seen. That’s why it is important to stand out from the crowd of brands and products. So be bold and invest in your company’s visibility to catch the eye of your dream customers. Because that’s where messages are first perceived and directed to where decisions are made - from the eye to the heart.