BRANDING | PRODUCT DESIGN | BRAND PATTERN
Cool Kitties makes high quality sunglasses for cheeky kids. In order to make life easier for parents, Cool Kitties expanded their product range to include items that children need in their everyday lives. Because of their business' growth they were looking for a rebranding that fit their bold goal of serving parent's and children's needs.
DELIVERABLES
Concept Sketches
Brand Patterns
Colour Studies
Product Design
Logo Design
Custom Typography
Business Cards
Thanky-You-Cards
Letterhead & Envelopes
Product Tags
Notepads & Notebooks
PROJECT DESCRIPTION
COOL KITTIES' PLAN
Cool Kitties expanded their product range by creating their first collection of products, They made it their mission to cater to parents and children alike, which should be reflected in their new visuals.
THE PROBLEM
They had outgrown their old brand design and were looking for something new and fun. They were now in need of artwork to make their products saleable and fit within their aesthetic. They make it their mission to cater to parents and children alike, which should be reflected in their new visuals.
MY SOLUTION
I have created a brand identity with many different assets for them. By including a set of pattern designs they can start their collection with different designs and add new products as they go. I made sure the new aesthetic would suit branding elements, such as business cards and letter heads, as well as products, such as notebooks and cloths for cleaning glasses. As their main product is sunglasses for kids, I wanted to pay tribute to how the company started and incorporated the element into their logo and brand pattern.
BOLD DESIGN FOR BUSINESS OWNERS YOUNG-AT-HEART
A design is only effective when it’s seen. That’s why it is important to stand out from the crowd of brands and products. So be bold and invest in your company’s visibility to catch the eye of your dream customers. Because that’s where messages are first perceived and directed to where decisions are made - from the eye to the heart.